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Beauty Industry

Together Color & Scent Tell the Story

Often color can communicate better than words.

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By: Jamie Matusow

Editor-in-Chief

On the last day of the HBA Global Expo show, Firmenich’s Miranda Gordon and Laurie Pressman of Pantone took attendees on a sensorial journey of color. Fragrance and color are living legends, always changing and moving, noted Gordon. “Color trends stimulate fragrance. Color communicates better than words,” she continued, noting that the product’s packaging, color and scent must all be harmonious. Both speakers agreed that color adds value and provides newness that retailers and customers are demanding.” For example, many fragrance flankers now use the original fragrance’s signature packaging but are designed with fresh on-trend colors and an updated scent. Pantone’s Pressman added that color is the spirit of the times, and it is weaved into the color and fragrance story thereby giving the customer what they are looking for when they are looking for it.

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